El Efantito Panaderia

Details about the project!

July 28, 2025

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We had the privilege of designing a vibrant and joyful brand identity for El Elefantito Panadería, a family-owned bakery that blends the rich traditions of Mexican baking with playful charm.

Azteca Graphics partnered with El Elefantito Panadería to create a full brand identity inspired by Mexican heritage and the bakery’s signature elephant mascot. Drawing from the bold colors and intricate motifs of Otomi embroidery and Talavera tilework, the brand celebrates tradition while embracing playfulness. The visual system includes a cheerful elephant icon, warm typography, and versatile patterns applied across packaging, signage, and digital touchpoints. Every element was crafted to reflect the bakery’s artisanal quality, family values, and welcoming spirit making each visit feel like home.

Recent task

We recently completed the brand rollout for El Elefantito Panadería, including custom packaging designs that bring the joyful identity to life in their storefront.

Strategy

Branding

Storytelling

Cultural Inspiration

Design

Logo Design

Packaging

Signage